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Domain Name Blog

Choosing a Good Domain Name

There are some considerations that you should know when you register the domain before you choose your domain name or name your website. You might want to think carefully the following points below:

Your Domain Name Should Be Your Website Name

Your Domain Name Should Be Your Website Name
Naming a site after its domain name is important, for the simple reason that when people think of your website, they'll think of it by name. If your name is also your URL, they'll
automatically know where to go. For example, when people think of thefreecountry.com, they don't have to wonder what URL to type into their browser to get there. The name of the site is also the URL.

Imagine if your business (or website) is called "Ecyhost", but someone else has already taken this domain name and you have another obscure domain name might be "myhosting.com". So what happens then when your customers, recalling that Ecyhost has a product or service that they want, then they type "www.Ecyhost.com" They'll wind up to your competitor's website and now you lose the customer.

In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. There are just fewer things for your customers or visitors to remember. Moreover, you don't seriously think that they'll try to memorize an unrelated URL just because you want them to. The only people who'll memorize it are you and your competitors who want to compare your prices.

What if you cannot get the domain name of your choice? Then it depends on how committed you are to that particular name. If you have an existing brand name that you're known for,you'll probably not want to ditch that name just because you couldn't get the domain name. After all, it took you a lot of time and money to establish that name. If so, you might simply want to try to buy over the domain name from the current owner directly. Check up from "whois" the information for the domain, and contact that person listed to see if they're willing to sell it. You probably should be aware that they are likely to want to charge a higher fee than you'll normally get when buying new domains.

On the other hand, if you're just starting out, you might prefer the cheaper alternative of trying to obtain a domain name first, and then naming your website (or business) after the domain that you've acquired. So if you've acquired, say, the domain name " Ecyhost.com", then your website and business might be named " Ecyhost " or " ecyhost.com". I know this seems a bit like putting the cart before the horse, but that's the reality if you don't want to lose out on the Internet.
Your Domain Name Should Be Your Website Name

Generic Names or Brand Name Domains

I know that a number of people seem to think that your domain name really must be some generic name like "cars.com" if you are selling cars. For example, how much money those generic names are being sold for.
Generic Names or Brand Name Domains
But seriously, if you were looking for a car, you'll probably already have some brands in mind, and you're more like to try out things like generalmotors.com or toyota.com rather than just cars.com.

For that reason, I personally feel that a domain name that matches your brand name is very important. The very name that you use to advertise your product is the name that you will want for your domain, because that is the first thing that people will try in their browser.
It is also the easiest thing for them to remember, and whatever that is easily remembered, will be more likely to be tried out than the obscure domain name.

Long or Short Domain Names

Domain names can be of any length up to 67 characters. You don't have to settle for an obscure domain name like avab.com when what you mean is AcmeVideosAndBooks.com.
Having said that, there appears to be some disagreement about whether a long or short domain name is better.

Some argue that shorter domain names are easier to remember, easier to type and far less susceptible to mistakes: for example, "getit.com" is easier to remember and less prone to typos than
"connecttomywebsiteandobtainit.com".

Others argue that a longer domain name is usually easier on the human memory - for example, "gaepw.com" is a sequence of unrelated letters that is difficult to remember and type correctly, whereas
if we expand it to its long form, "GetAnEconomicallyPricedWebsite.com", we are more likely to remember the domain name.

Some of these arguments are actually academic. It's increasingly difficult to get short meaningful domain names. I have not checked, but I'm fairly certain that names like "getit.com" and "good.com" have long been sold. If you manage to get a short domain name though, the key is to make sure it's a meaningful combination of characters and not the obscure "gaepw.com" in my contrived example above.

Your Domain Name Should Be Your Website Name

Hyphenated Names

Should you get a hyphenated name? There are a few things to consider here:
Hyphenated Names
- Disadvantage: It's easy to forget the hyphens when typing a name. Many users are used to typing things like freecpluspluscompilers.com but not free-c-plus-plus-compilers.com. They'll probably leave out the hyphens and wind up at your competitor's site.
- Disadvantage: When people recommend your site to their friends verbally, having hyphens in your domain name leads to more potential errors than when the name does not contain hyphens. For example, how do you think your visitors will refer to your site if it is named "acme-books-and-videos.com"? They might say, "I visited Acme Book and Videos dot com yesterday. It was fabulous." Their friends, remembering that comment later, might type into their browsers "acmebooksandvideos.com".

- Disadvantage: It's a pain in the neck to type. Enough said. d. Advantage: Search engines can distinguish your keywords better and thus return your site more prominently in search results for those keywords occurring in your domain name.

- Advantage: The non-hyphenated form may no longer be available. At least this way, you still get the domain name you want. Personally, I prefer to avoid hyphenated names if I can, but I guess it really depends on your domain name and your situation.

Plurals, "The", and "My" Forms of the Domain Name

Very often, if you can't get the domain name you want, the domain name registrar will suggest alternate forms of the name you typed. For example, if you wanted website.com, and it was taken (of course it is), it might suggest forms like:
thewebsite.com
mywebsite.com
websites.com
and the like, if they were not already taken as well. The question is, should you take them?

Generic Names or Brand Name Domains
On the other hand, I would not take the plural form of the domain name (eg, websites.com) if I cannot also get "website.com", since the chance of the visitor failing to type the "s" in the name is very great. Think about the famous name tussle between etoys.com and etoy.com. Many people wanting to go to etoys.com were apparently going to etoy.com instead. If it happened to them, it can happen to you too.

COM, ORG, NET, etc

One common question I encounter is from people who can't get the ".com" domain of their choice, but find the ".net", ".org" or other country-specific top level domains (TLDs) available (like .de, .nu, .sg, etc). Should they try for these?

COM, ORG, NET, etc
The answer is not as straightforward as you might think. If your website or business caters to the local community, such as a pizza delivery business or recruitment agency or the like, then it makes sense to get a country-specific domain. You actually benefit from having such a local domain because the people in your country know that they're dealing with a local entity, which is what they want. After all, if they stay in (say) the United Kingdom, they're not likely to want to try to order pizza from pizzaparlour.com, which suggests a US or an international site. You'll have better luck calling it pizzaparlour.co.uk, ie, with a UK domain.

What if yours is a site or business that can benefit from an international audience? There are actually many schools of thought on this. I'll just mention a few common ones.

The first school of thought goes on the premise that it is better to have a domain name of your choice "myperfectdomain" even if it has a TLD of ".net", ".org" or some other country specific extension, than to wind up choosing an obscure domain name for the simple reason you can't get your first choice. Thus they would settle for domain names like "myperfectdomain.de" or "myperfectdomain.net" or whatever. Against this is the argument that if you get a country specific domain, people might think that your business only caters to that country.

Another school of thought finds that ".net" and ".org" extensions are actually quite acceptable domain names. For some, the ".org" extension actually describes the non-profit nature of their organisation. So, for example, the famous Apache web server can be found at "apache.org".

Others settle for the ".com" extension and no less. As grounds for their arguments, they cite the browser algorithms used to locate a website when a user simply types a name like "acme" into the browser. Apparently, the browser searches for a domain name "acme.com" before attempting "acme.net", etc. As such, people who do that will be delivered to your competitor's site if you do not also own the ".com" extension. Indeed, even if people do not rely on their browser to complete their typing, many simply assume a ".com" extension when they type a domain name, so if your business is "Acme", they'll just assume your domain name is "acme.com" rather than "acme.net" or some other such name.

COM, ORG, NET, etc
As you can see, there are actually good grounds for accepting any of the above views. My personal footnote to the above arguments is that if you get a domain name with an extension other than ".com", make sure that you promote your business or website with the full domain name. For example, if your domain name is "dogandcatfood.net", make sure that when you advertise your site or business, call it "dogandcatfood.net" not "dogandcatfood". Otherwise people will assume a ".com" extension and travel to the wrong place.


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